RANI JEYARAJ

Never happier than with a script in one hand and a plane ticket in the other, my passion for storytelling goes hand in hand with my obsession for travel. In the last few years, I have researched, scripted, produced and directed over 150 digital videos in around 20 cities in the APAC region. I have also script and direct TVCs for clients such as AccorHotels, Avis, Coca-Cola and Johnson & Johnson while working for agencies such as Saatchi & Saatchi and McCann.  But at the end of the day subject, format and usage doesn’t matter to me  – I just love to tell stories.

Director

The space behind a camera is my happy place. I am driven by the pure joy of taking an image in my head, recreating it and capturing it on film.

Video Content

Stories, humans have been telling stories forever – we once painted them on cave walls, we now put them on our Social Media walls. My skill lies in taking a story and crafting it in such a way that someone scrolling through Facebook stops and engages with your story. I believe that every story must have heart and be guided by honesty, integrity and a sense of play.

TVC:

I learned my craft working for some of the best creative minds in Asia’s advertising industry. Starting as a runner I worked my way up to Assistant Director, honing my skills for 5 years before venturing out on my own. This competitive industry taught me to push my artistic boundaries and to love taking on creative challenges.

Travel Shows:

My two passions (travel and the moving image) come together here and I find myself living the ultimate dream. One that has challenges for sure. But from tight budgets to ever moving schedules and tricky subjects, I have learned to relish the problems because I truly believe that the crazier the shoot, the better the final story.

 Producer

I have managed large Productions where my role was only Producer and I was leading crews of up to 100 people. But I have also been a one-woman show: (Researcher/Scriptwriter/Producer/Director) Either way, I can manage and inspire teams. My crew are my support system and I work hard to establish strong relationships with both internal and freelance crew members. I am meticulous about details and about deadlines. I always push for creative excellence but my eye remains on the budget and on the client brief.

Script Writer

My creative journey started with a love for the written word. I was the little girl scribbling poems in her diary, and that love has not died. What I have learned is that a good script requires research. It’s only by getting close to that subject that you can find a connection. Carefully chosen words and moments crafted around this connection form a solid backbone for an engaging story.

Reels

Skills

Contacts

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