+65 9875 0877 bookings@reels.asia


Hi! I’m Alexander, and I’ve been a commercial photographer for over 25 years.

I’ve worked with a large breadth of clients including Heineken, Levi’s and Cartier, and I’ve clicked shutters at SPH Magazines and most recently, at Asia’s first visual marketplace, PIXERF, as lead photographer and curator.

My journey as a creative began in 1989. I was a graphic design student at Temasek Polytechnic, but the lure of the lens beckoned during a photography module and I’ve never looked back since. I’ve also ventured into videography, where I spin moving visuals to tell stories of people and brands.

My philosophy towards my craft is simple: possess the DESIRE, DEVOTION, and DISCIPLINE to create nothing less than captivating work.

Apart from working the lenses, I also lectured part-time at Singapore Polytechnic for the School of Design and First Media Design School in 2010-2011.

And when I can, I also travel for inspiration – for there’s never a dearth of it in the world.